How to Generate Leads?

 Concept

Leads are the value in exchange of the value given by you in the MarketPlace. If there is an investment then it will show some return in Reciprocation. So, if you’re sure of investing your knowledge in Market Place you’ll convert people into long term relationships.

Goals

1. Getting High-Quality Leads

2. Getting more clicks on the Lead Magnet

Steps to Achieve:

1. Decide on what Gap to fill: See-through what’s already in the marketplace, identify where is the gap, even if the stuff is there on social media then also why people aren’t getting results? List your discovery and revamp your Paid product with the recently researched USP (unique selling proposition). Now Create your Main Paid product filling the Researched gaps.

1. Design your Lead Magnet: Now when you have prepared your gap-filling product, Think of the need which can drive people to that paid product. Your Headline of the Lead Magnet plays a significant role as it has to grab attention within 3 seconds. This will increase your Click Thru Rate. Make sure to mention the Burning Problem. 

1. Drive towards Paid product: A lot of people think providing half information will work and will drive sales, But No!! It’s a Myth, people sense that they aren’t fools… You have to genuinely solve their problems. Don’t give half information in the magnet but have the finesse to give 90% of the concepts where they become curious to know the rest of the Major 10% and they get driven to a paid program. 

Steps to Create your Lead Magnet:

1. Design your HOOK:- Target the problem people are facing and use the following templates to first hook them to read your full lead magnet: 

 a. 4 Killing Ideas to ____

b. Never make these Mistakes while ___

c. I bet you can’t do___ being Lazy/____  

d. 5 ways to ___

e. 5 unknown Facts about___

f. 5 least used easy ways to ___

g. 4 Reasons why you’ll Regret not doing ___

h. 7 Incredible facts about ___

1. Design your Content mixture:- Don’t just write what your expertise is, first set the context telling what’s in it specifically for them. Communicate the message in as simple a way as you can, don’t try to puke all the Knowledge you have, rather give what is needed to cure the problem. Use this 3C formula: 

A)Conviction- First gather the conviction within yourself that what you’re giving is valuable and worth helping!!

B) Connect- Establish a connection with your audience, build a relationship with them, try to relate them with what you have and how it can solve their problem.

C) Convey- Now, convey what you want to say clearly. 

1. Design your Call to Action: Do not forget to give a CTA to them conveying what’s the next step to take, whether join your Paid Course or FREE Webinar, what’s the offer you want to give them to stay connected long term.

Examples of CTA:- i) Join my FREE Masterclass

                                ii) DM for FREE 121 call/ guide

                                iii) Get 50% off 

1. Share your Lead Magnet:- Post it on several groups where your audience hangs out. You can search different Facebook groups as well as Whatsapp groups.

2. Engage with them:- After you post don’t forget to interact with your audience and get Feedback!

3. Tools required:- Attract.io OR Canva.com to design your Lead magnet..that’s it You’re Done!

Conclusion:

The simple procedure of Attracting people and getting it converted has been given to you, if you find any problem in implementing, you can contact me here in DMs

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