A lot of people try to complicate digital marketing thinking too much about websites, server, technicalities and all
Let’s break these 2 words down
Digital means on cloud, internet
Marketing means not just dristributing but it’s beyond that it’s about building connection and relevance.
So, it is about building relationships online
Now you will think “I am here to sell my products and not learn about relationships”
You need to know that Anybody who buys your product digitally or physically, he’s not buying the product he’s buying You first
Because people connect with people and untill a relationship has been established noone will become a repeat buyer or a buyer.
Buying is an emotional decision people doesn’t buy products they buy their best version that they see in the product.
So the very first thing is no doubt relativity and connectivity ie marketing that makes people buy!
Now the 3 major factors of Digital Marketing are:
- Expert: You are unique and you need to position yourself in a unique way and execute your expertise to solve a micro problem, to fill a gap in the market.
As people today trust on a specialist and not generalist so avoid being a generalist in your topic.
People Connect with People, so you need to be Real you cannot wear masks and pretend because people can sense your approach they aren’t fools they just want to know do you have the simple solution to their problem or not!!
So, it all starts with YOU first!! Establish your Authority!
- Funnel: You need an alignment, a positioning, certain arrangement to make sure that no step is skipped and everything is flowing in sequence order and for this you need a Funnel!
System Works, people fail, people only follow the System to get the desired results!!
Ultimately, your funnels are going to be the system thats running your business with ease.
If you don’t have a funnel on autopilot there is only a dark chasm in your business that you will be getting, because you won’t be clear about the next steps for you, your business and your audience.
And when you have the clarity about what’s next you’re able to move with a lot of conviction and confidence!
- Market: Now this is the essential part once have your funnels set on automation you gotta bring the market into that funnel!!
This is quite an interesting thing because it’s pure marketing, and marketing is another name for connection building & relation-building!
So that you can attract people into your Funnel!!
Bringing the Market into your funnel has a simple methodology that if you’re conveying them the right message according to the current situation of market what is needed for them to grow then they will be becoming your leads.
Well, it’s a nature of funnel that anything that’s once pored into it will come down slowly or steadily, i.e, each person who became your lead will someday need your service, So just focus on new blood infusion i.e, adding the market to your funnel.
When there is the volume their will be automatic conversions!
Hope this make sense to you & you got Digital marketing in it’s simplest way!
